Case Study: Increasing Leads and Retention for a Teacher Coaching Business

Client Profile

A teacher coaching business led by an author of classroom management books. The client’s goals were to increase leads, improve client retention, and find new ways to expand reach beyond social media.

Challenges

  1. Generating Consistent Leads: The client wanted to reach more educators without relying on social media.

  2. Client Retention & Revenue: With numerous one-off coaching sessions, the client needed a more sustainable way to engage clients long-term.


My Approach

1. Creating a Subscription-Based Coaching ModelAfter observing that the client had a variety of valuable coaching resources, I suggested consolidating these into a single monthly subscription service. Inspired by the “always available” appeal of Netflix, we created a subscription that provided continuous access to all previous and new coaching content.

  • Subscription Model: We bundled all existing resources, adding new content monthly, to provide ongoing value to clients. This created a consistent revenue stream and improved client retention by encouraging ongoing engagement.

2. Monthly Webinars

To further enhance the subscription and keep clients engaged, we introduced monthly webinars. These webinars provided a live, interactive component, allowing clients to connect directly with the client, ask questions, and learn new strategies in real-time.

3. Building Partnerships for Expanded Reach

Knowing the client wanted to reach beyond social media, I helped identify and approach key partnerships to drive more interest and bulk sales.

  • Educational Partnerships: We connected with other authors, educational suppliers, and school heads to explore bulk book orders and special coaching offers. This expanded the client’s network and positioned them as a trusted authority in teacher coaching.

4. Expanding Book Distribution

Previously, the client’s books were only available on Amazon. To increase visibility and accessibility, I recommended and assisted in listing their books on other platforms, including Google Books, Barnes & Noble, and Draft2Digital. This extended reach and helped attract a broader audience.

5. Ad Creation Support

Although the client was proficient in Facebook and Google Ads, I supported the ad creation process to ensure our new offerings, such as the subscription service and webinars, were effectively promoted. We targeted ads toward teachers and school administrators, focusing on building long-term relationships.

Results

  • Steady Revenue Stream: The monthly subscription model provided a consistent income source, improving client retention and allowing educators continuous access to valuable coaching resources.

  • Increased Engagement: The addition of monthly webinars kept subscribers engaged and allowed the client to stay connected with their audience, fostering loyalty and satisfaction.

  • Broadened Reach & Sales: Through strategic partnerships and expanded book distribution, the client reached new audiences and generated bulk orders, driving significant growth in visibility and revenue.

Key Takeaway

By creating a subscription-based coaching model, leveraging educational partnerships, and expanding book distribution, the client achieved a sustainable revenue stream and strengthened client relationships. This multi-faceted approach enabled the client to grow beyond traditional social media channels, reaching educators more effectively and keeping them engaged long-term.